TheStudio 89
From SloArchWiki
Episode 89 |
 |
Guest: Alaina McBride, Elise Drakes, Kelli Franz, and Seth Pare-Mayer Recorded: January 11th, 2012 Published: January 13th, 2013 Duration: 1:34:28 |
Contents |
theStudio 089: The Great Reunion
Guests:
- Alaina McBride
- Elise Drakes
- Kelli and Seth Pare-Mayer
SloArch News
- New Facebook Fans
- Ahmed Gammal (Egypt)
- New G+ Followers
- Brandon Lyon
- Franz Sdoutz (Austria)
Cal Poly News
- Clayton Taylor and Jai Kumaran co-edit book
- Clayton (Clay) Taylor (B.Arch 2009) and Jai Kumaran (B.Arch 2009) co-edited the forthcoming book "Culture Now: Midsize America" with Karen Lorhman and Thom Mayne which re-caps the 2010-2011 UCLA Suprastudio research.
- Both Clay and Jai received their M.Arch II from UCLA in 2011 and are currently working as Project Designers at Morphosis Architects in Culver City, CA.
- For additional information go to UCLASuprastudio
- http://culturenowproject.org
COOOOL MOW (material of the week)
- GKD Metal fabrics
- Decorative and functional, Woven metal fabrics may be used as partition elements, projection screens, and acoustic scrims appropriate for public buildings, opera houses and concert halls.
- http://www.gkdmetalfabrics.com/
General News
- Unemployment Soars Among College Majors Like Architecture
- http://finance.yahoo.com/news/unemployment-soars-among-college-majors-163400066.html
- If you want the best odds of getting a job after graduation, don't major in architecture.
- http://architexts.us/2012/01/06/job-outlook/
- GOOD: Hustlin’ - Why we should stop obsessing about which college majors make us rich
- Guggenheim Helsinki proposal made public
- Vietnam’s new cities
- 2012 Institute Honor Award winners announced
Rapid Fire Questions: (We didn’t do this last time!)
- Cal Poly or Berkeley? (A) Berkeley (E) Cal Poly SLO (K) Cal Poly SLO(S) Cal Poly SLO
- Autocad or Revit? (A) I have no idea (E) Revit (K) CAD (S) CAD
- Parallel bar or T-Square? (A) no idea what that even is (E) T-square (K) Parallel bar (S) Parallel bar
- Facebook or LinkedIn? (A) both (E) Facebook (K) both for different reasons (S) Facebook
- Arch Record, Arch Digest, or Architect? (A) Digest (E) Architect (K) Record (S) DWELL
- Drafting dots or tape? (A) dont’ know (E) dots (K) tape (S) tape
- Yellow trace or white? (A) still don’t know (E) white (K) white (S) yellow cause they were out of white
- Ad Markers or Prisma? (A) prisma (E) prisma (K) prisma (S) Ad
- Pen or Pencil? (A) pen (E) pen (K) pencil (S) pen
- Mac or PC? (A) PC (E) PC (K) Mac (S) Mac
- What's the Meaning of Life? (A) happiness (E) love (K) I knew it but then I forgot (S) she made me promise not to tell
SCORE: (A) (E) (K) (S) = combine score: 17
Interview
Episode 17 Recap
- Recorded on April 23rd, 2010
- We had less than 25 fans on FB, now we have 184!
- Elise did a great job, she took the reins and let a great conversation
- I predicted that Baroque architecture was the next big thing
- Haley wasn’t on the show, she was house sitting
- Friday before the show I got my CSE passing letter and my architecture license!
- Seth finished with IDP, Kelli still had some to go. They’ve both just started taking their exams
General Discussion
- We talked a bit about marketing and PR, have any of those gorilla marketing ideas helped?
- expanded network has helped and many of the suggestions from Alaina really helped
- Seth and Kelli are now expecting a baby girl in April!! SO things have changed a lot in the past few years
- Has social marketing become a bigger part of your business?
- publications and using the vehicles to expand their network has been a great
- Alaina really promoted Linkd-In, has that become a bigger part of your business?
- They have one but haven’t used it as much as Facebook
- Atelier KS is in Google Local Search but no reviews :(
- Alaina suggested finding good mentors, have you reached out to anyone in the last year?
- it’s a huge part of how they’ve been able to continue running their firm, they’re always someone to reach out to that can serve as an expert or share their knowledge on a topic
- they’ve found great mentors in another husband-wife team with House and House
- and now, adding a baby to the mix into everything!!
- Long term visions and goals
- Currently focusing energies on respective talents and balancing it with life and family
- Working together is always part of the vision
- Expanding and staffing isn’t something they want for the time being as they don’t want to become staff managers, maybe take on a drafter at some point
- Client and contractor relations is their focus as they juggle multiple projects at once
- They both still want to get their license
- Elise’s pro-bono projects and updates
- Finished that project then jumped into grad school, getting MBA at Chapman
- Plan was to organize classmates to do a project at the end of her Masters program but doing it first instead!
- Chapman MBA community outreach project will go on after her class
- in the process of establishing a non-profit
- plan to go back to licensing process after school and return back to architecture
- loves being part of the team and thrives more in a collaborative environment
- Alaina mentioned Ponoko.com, did you ever make your lamp Elise?
- no, what lamp!!
- Alaina is rockin and rollin!
- has worked on business plans, worked with banks and angle investors to help start up entrepreneurs
- using private money as well
- Aliana turns the tables on us and has amazing links and great free business advice:
- what exactly are the hardships facing our industry:
- the general poor construction economy
- housing bubble
- no building = no jobs
- it’s builders and architects alike
- but things are maybe turning around
- are there opportunities for architects to make money using their knowledge and talents in other areas
- take an inventory of your skills, ask your friends what you excel at
- then look at business models to see how you might use your skills appropriately
- what exactly are the hardships facing our industry:
- “We love what we do”, is that still true? YES!
Alaina’s Links
- Opportunities: Redesign everyday things but make them beautiful
- examples from atelier KS:
- dieter rams
- look at toto
- apple
- examples from atelier KS:
- Take inventory of your skills
- Corporate Sponsorship
- Private money funding for projects is there. Get some.
- Stephan Sagmeister runs his own design studio in NY http://www.sagmeister.com/
- (Search Ted.com for “Stephan Sagmeister” and he’ll have tons of good stuff come up. Basically everything that comes out of his mouth is useful, inspirational, or interesting. http://www.ted.com/talks/lang/en/stefan_sagmeister_the_power_of_time_off.html
- http://www.ted.com/talks/lang/en/stefan_sagmeister_shares_happy_design.html
- http://www.ted.com/talks/lang/en/stefan_sagmeister_on_what_he_has_learned.html
- Can you explain exactly why architects specifically are doing poorly (IE explain how they are becoming obsolete or what the market factors are, WHO-[engineers, contractors, ?] is doing the work that does exist?
The Post Show
Notable Quotes
- "Notable remark or comment."
- -- Person @ MP3 time code
Production Information
- Edited by:
- Notes:
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