TheStudio 89

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TheStudio
Episode 89

Contents

theStudio 089: The Great Reunion

Guests:

SloArch News

Cal Poly News

  • Clayton Taylor and Jai Kumaran co-edit book
    • Clayton (Clay) Taylor (B.Arch 2009) and Jai Kumaran (B.Arch 2009) co-edited the forthcoming book "Culture Now: Midsize America" with Karen Lorhman and Thom Mayne which re-caps the 2010-2011 UCLA Suprastudio research.
    • Both Clay and Jai received their M.Arch II from UCLA in 2011 and are currently working as Project Designers at Morphosis Architects in Culver City, CA.
    • For additional information go to UCLASuprastudio
    • http://culturenowproject.org

COOOOL MOW (material of the week)

  • GKD Metal fabrics
    • Decorative and functional, Woven metal fabrics may be used as partition elements, projection screens, and acoustic scrims appropriate for public buildings, opera houses and concert halls.
    • http://www.gkdmetalfabrics.com/

General News

Rapid Fire Questions: (We didn’t do this last time!)

  • Cal Poly or Berkeley? (A) Berkeley (E) Cal Poly SLO (K) Cal Poly SLO(S) Cal Poly SLO
  • Autocad or Revit? (A) I have no idea (E) Revit (K) CAD (S) CAD
  • Parallel bar or T-Square? (A) no idea what that even is (E) T-square (K) Parallel bar (S) Parallel bar
  • Facebook or LinkedIn? (A) both (E) Facebook (K) both for different reasons (S) Facebook
  • Arch Record, Arch Digest, or Architect? (A) Digest (E) Architect (K) Record (S) DWELL
  • Drafting dots or tape? (A) dont’ know (E) dots (K) tape (S) tape
  • Yellow trace or white? (A) still don’t know (E) white (K) white (S) yellow cause they were out of white
  • Ad Markers or Prisma? (A) prisma (E) prisma (K) prisma (S) Ad
  • Pen or Pencil? (A) pen (E) pen (K) pencil (S) pen
  • Mac or PC? (A) PC (E) PC (K) Mac (S) Mac
  • What's the Meaning of Life? (A) happiness (E) love (K) I knew it but then I forgot (S) she made me promise not to tell

SCORE: (A) (E) (K) (S) = combine score: 17

Interview

Episode 17 Recap

  • Recorded on April 23rd, 2010
    • We had less than 25 fans on FB, now we have 184!
    • Elise did a great job, she took the reins and let a great conversation
    • I predicted that Baroque architecture was the next big thing
    • Haley wasn’t on the show, she was house sitting
    • Friday before the show I got my CSE passing letter and my architecture license!
    • Seth finished with IDP, Kelli still had some to go. They’ve both just started taking their exams

General Discussion

  • We talked a bit about marketing and PR, have any of those gorilla marketing ideas helped?
    • expanded network has helped and many of the suggestions from Alaina really helped
    • Seth and Kelli are now expecting a baby girl in April!! SO things have changed a lot in the past few years
  • Has social marketing become a bigger part of your business?
    • publications and using the vehicles to expand their network has been a great
  • Alaina really promoted Linkd-In, has that become a bigger part of your business?
    • They have one but haven’t used it as much as Facebook
  • Atelier KS is in Google Local Search but no reviews :(
  • Alaina suggested finding good mentors, have you reached out to anyone in the last year?
    • it’s a huge part of how they’ve been able to continue running their firm, they’re always someone to reach out to that can serve as an expert or share their knowledge on a topic
    • they’ve found great mentors in another husband-wife team with House and House
    • and now, adding a baby to the mix into everything!!
  • Long term visions and goals
    • Currently focusing energies on respective talents and balancing it with life and family
    • Working together is always part of the vision
    • Expanding and staffing isn’t something they want for the time being as they don’t want to become staff managers, maybe take on a drafter at some point
    • Client and contractor relations is their focus as they juggle multiple projects at once
    • They both still want to get their license
  • Elise’s pro-bono projects and updates
    • Finished that project then jumped into grad school, getting MBA at Chapman
    • Plan was to organize classmates to do a project at the end of her Masters program but doing it first instead!
      • Chapman MBA community outreach project will go on after her class
      • in the process of establishing a non-profit
    • plan to go back to licensing process after school and return back to architecture
    • loves being part of the team and thrives more in a collaborative environment
  • Alaina mentioned Ponoko.com, did you ever make your lamp Elise?
    • no, what lamp!!
  • Alaina is rockin and rollin!
    • has worked on business plans, worked with banks and angle investors to help start up entrepreneurs
    • using private money as well
  • Aliana turns the tables on us and has amazing links and great free business advice:
    • what exactly are the hardships facing our industry:
      • the general poor construction economy
      • housing bubble
      • no building = no jobs
      • it’s builders and architects alike
      • but things are maybe turning around
    • are there opportunities for architects to make money using their knowledge and talents in other areas
    • take an inventory of your skills, ask your friends what you excel at
    • then look at business models to see how you might use your skills appropriately
  • “We love what we do”, is that still true? YES!

Alaina’s Links

The Post Show

Notable Quotes

  • "Notable remark or comment."
    • -- Person @ MP3 time code


Production Information

  • Edited by:
  • Notes:
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