Just out of curiosity yesterday I did a few generic Google searches to see what kinds of results would come up.  First, I searched for “Architecture”.  I was rather surprised by how uninspiring the links were.  Do Google’s search results give us some insight into how the public perceives architecture?  Does is show us where we as architecture professionals need change or improve how we present architecture to others?

On my Google search last night the first link, as is typical with Google results, was a link to the Wikipedia entry on Architecture.  Next we had the Architectural Record, the AIA, Architecture Magazine, and About.com’s architecture page.   Not until the sixth link on the page did we start to see something that might jump out to a non architectural professional, GreatBuildings.com.  The only news item highlighted on the page was about computer programing architecture.

Architecture - Aug 5th Google Search

As I was watching So You Think You Can Dance, I next searched for the word “Dance”.  What a contrast!  There were ads for dance lessons and then the first links were for Wikipedia, the hit dance television show “So You Think You Can Dance”, Dance.net, image, video, and news results, and then a map to local dance studios.

Dance - Aug 5th Google Search

I then performed similar searches for “fashion”, “art”, and “music”.

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